About DAS

Built on the belief that
data belongs to everyone.

The Digital Analytics Society is a professional community connecting people across data, analytics, digital strategy and marketing, through events, content, publishing, and genuine human connection.

Data Analytics Community Publishing Events Digital Marketing Knowledge Sharing Data Analytics Community Publishing Events Digital Marketing Knowledge Sharing
Our Mission

More than a society.
It's a movement.

01

Community First

Everything we do starts with people. Relationships, not transactions. Real conversations, not content noise.

02

Practical Knowledge

We share what actually works. Case studies, lived experience, and frameworks that practitioners can apply immediately.

03

Open Access

Data literacy shouldn't be gatekept. We build pathways for people at every stage of their analytics journey.

04

Amplified Voices

Through our publishing arm, we give practitioners a platform, turning expertise into books, reports, and lasting resources.

"Data is not just a business function. It's a language, and we're building the community that speaks it fluently."

Founded to fill a gap in the market, somewhere between a conference circuit and a LinkedIn group, DAS is built around the idea that the best ideas in data and digital happen when the right people are in the same room.

We build that room. Physically, virtually, and in print.

From Web Analytics Wednesday meetups that grew from 30 to 400+ practitioners, to a publishing house for data voices that deserve wider reach. DAS is the home for everyone who believes that better decisions come from better data.

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Active Members
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Events Hosted
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Books Published
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Years Experience
The Founder

Meet the person
behind the society.

Steen Rasmussen
20+
Years in
Analytics

Steen Rasmussen

Global Authority on Digital Analytics & Founder, DAS

Steen is a data strategy expert with over 20 years in digital analytics, specialising in translating complexity into clarity. His mission is simple: empower organisations and individuals to make smarter, more human decisions through data.

Based in Copenhagen, Steen has spoken at conferences across Silicon Valley, Mumbai, and Europe, bridging data, business strategy, and people in keynotes for Fortune 500 companies and growing startups alike.

He co-founded IIH Nordic, a leading Scandinavian digital analytics agency, and pioneered one of the world's first data-driven four-day work weeks, proving that operational efficiency, not longer hours, drives performance. The Digital Analytics Society is his vision for what the global data community should be.

20+
Years Experience
400+
WAW Practitioners
70%
Participation Rate

Co-founded IIH Nordic, one of Scandinavia's leading digital analytics agencies

Pioneered the data-driven 30-hour, four-day work week, powered by operational analytics, not reduced productivity

Grew Web Analytics Wednesday from 30 to 400+ practitioners sharing real-world knowledge

International keynote speaker, Fortune 500 companies, Silicon Valley, Mumbai, and beyond

Board member and educator, shaping next-generation analytics talent and strategy

Book Steen to Speak →

Want to be part of
what Steen is building?

Join the Society Book Steen